A new discount retailer is officially open for business on the Belt Highway.

Ollie’s Bargain Outlet held its grand opening Wednesday morning with a ribbon-cutting ceremony and a crowd of eager shoppers. The store, located at Fourteen-Zero-One North Belt Highway, specializes in closeout merchandise with discounts up to seventy percent on brands like Dyson and Dove. Regional Director Darrin Wheat says the “treasure hunt” atmosphere will offer daily deals on everything from groceries to furniture.